Every possible business across the globe has witnessed the technology at its best while redefining its revenue goal to another level. However, amid this industry race to embrace technology, Museums are yet to embrace it fully.
Do you wonder why?
As there is a misbelief that museums being a platform for history and ancient collection, cannot fiddle with technology, as it can hamper the facts. Well, it is a fact, but have you ever been told that there is a technology, that helps museums to survive?
You must be wondering which technology is being referred here, so to your surprise it is none other than AR- Augmented Reality. In the current digital era, the invasion of technology in museums, enable to turn futuristic and create a dynamic environment, where different information and knowledge can be attained.
In this article post, we have collected a few reasons to integrate the AR model in the museums, so the user-interaction can be enhanced with a touch of technology. So what are you waiting for, let’s read this post further to unwind the incredible benefits to be offered to museums through the hands of this advanced technology piece…
Is it really a good option to use AR in museums?
Many of us think that AR technology is sufficed to gaming like Pokémon Go, and there is very little to be explored out of it. But using this technology in other ways, opens a door to opportunities for the museums, as it offers an engaging way of presenting information, and demonstrating facts to the visitors in the best possible way. It lets visitors interact with the objects, artifacts, or scripture, so they participate and understand the most out of the museum offerings. They can get the immersive experience in the form of video, text, 3D images, and more.
But hey wait, this is not all, that comes with this very technology integration within the museums. As AR can be an engaging educational tour for the learners, who want to know more or build a career as a historian or archeologist, by giving them richer and detailed access to the objects. So that old-age void that comes along with visiting museums, can easily be bridged, letting users from every age group to peel the layers of past/history and redefine their understating and learning.
Reasons why museums should use AR technology?
Brings artifacts to life
Every museum has to represent a static exhibition, apart from its primary goal that is to spread knowledge. The digital taste added to the museums changes the game and ensures every artifact or any valuable piece present in the museum, to gain a rich taste of technology. With the integration of Augmented Reality, museums can bring life to their work of art, science, architectural remains. They can also include the immersive experience, by including the story behind that particular era, a style, an influence, that will garner users’ engagement and on the other hand, give them better ways to learn and grow through the discovery made through technology.
AR builds engagement
As we all know that technology has brought us many convenient factors, but when it comes to specifically discuss the goodness of AR technology within the museum sector, the engagement is beyond imagination. With the integration of AR, it turns out to be easy for our generation to actively participate in the learning process, as this technology helps in scanning targets and locations, letting museum visitors to deeply understand complex relations and processes. It goes without saying, but it gives them a new technological means to reconstruct the past, visualize the future, and share their knowledge with others. Surprisingly there is not just one way, in which this technology can be utilized in the museum, but augmented content can be presented in the form of video, 3D augmentations, audio, text, and more, to engage visitors effortlessly.
AR is easy to access
AR technology, unlike other technologies, is easy to access and doesn’t require any specific or extra equipment to work. The AR devices are easy to be used, in our day-to-day lives. Once it gets implemented in the cultural location, it turns the tracking and searching of the compound and its offerings effortlessly.
Gives visitors a reason to revisit
Museums offer knowledge, but not everyone is fond of visiting these places, as they found it boring. But with the integration of AR in the museums, it increases users’ interests and gives them a reason to revisit the museum compound.
Makes museum visits interactive
As we know, museums are a learning source for every age group type, and families and young visitors get a lot to learn from it. However, to keep young visitors stay engaged with the learning, it is necessary to add some fun elements within, and this is where AR technology plays its part. It provides an interactive and rewarding exploration for the youngsters and families to come and capture most out of the premises and learn through an interactive means.
Museums using AR technology across the world
- The National Museum of Singapore
- The Art Gallery of Ontario, Toronto
- The Smithsonian Institution, Washington D.C.
- The Kennedy Space Centre, Merritt Island
- The Pérez Art Museum, Miami
- Latvian National Museum of Art
Final thoughts
AR in museums is a valuable factor that cannot be missed out, as it gives a reason for the users to stay engaged, entertain, and educate in an interactive and fun way. With time, AR will improve its functionality and will stay in power for years to come.
Author Bio: Ankit Singh is a seasoned entrepreneur, who has crafted a niche for himself at such a young age. He is a COO and Founder of Techugo. Apart from holding expertise in business operations, he has a keen interest in sharing knowledge about mobile app development through his writing skills. Apart from sailing his business to 4 different countries; India, USA, Canada & UAE, he has catered the app development services with his team to Fortune 200, Global 2000 companies, along with some of the most promising startups as well. Get hooked to his writings, and get a strong yet interesting dose of technology through his unique voice.
