Everything changes when you get your first paid client. You have been following successful life coaches, liking their posts about seven-figure profits, and telling you how much they love working and meeting new people. You read and listen to their tales of premium clients waiting with their credit cards eager to swipe and book them. It all seems fantastic but at the same time, it all frustrates you because you’re nowhere near your targeted goal or where those people are. If you relate to any of this and are wondering how you can get paying clients, let’s dig in and get some ideas on securing your first three life coaching clients.
But why three? It’s not just a random number. It’s a tipping point for most life coaches. Securing three paying clients demonstrates that you have real traction and that landing the first client wasn’t just a matter of luck.
Coach People you know for Free
First, decide on a specific life coaching niche. It can be business, financial, health, or pure life, or you can create your coaching niche to differentiate yourself from others. After deciding on a specific niche there will always be specific problems with your potential clients that you can work on. Now that you have some ideas and connections, challenge yourself to have at least 20 comprehensive conversations with potential clients. Having specific ideas according to the niche will make people eager to try out your services.
To get your first three life coaching clients try and implement the 3Cs approach in your free sessions – start with Clearly understanding the client’s situation, motive, and obstacles, Connect with what they’re expecting from you and what you’re offering, and lastly Close the deal by gaining their trust and making them invest in you for long term. You can send out invitations for your free life coaching sessions. If you do this right you can expect two out of five clients that you offer to connect with you.
Attend Networking Events
Networking events are often considered as this shady way of rubbing shoulders to get things done by people. But in reality, you can find like-minded people and make connections there. There is no better way to get to know your potential market than by talking to them face to face. Keeping yourself in your own bubble and attending only events intended for coaches is a mistake. Cross the threshold and start going where your target audience is. There are three things you should focus on when attending networking events. First, work on a well-prepared introduction ending with inviting people to your free coaching sessions. Second, don’t be a flatterer from genuine connections with other members of the group.
Personally, we don’t recommend attending a networking event with the sole purpose of getting clients. Clients are more likely to trust and try services from people they know, so make sure you get your name out there in a positive way.
Enlist Friends and Family as Wingmen
Depending on friends and family is like the low-hanging fruit. You would be surprised to know how many of your connections are interested in your services. Even if they are not the right fit as your clients, they already know and trust you and could become your biggest supporters. And if nobody in your circle seems to be needing your services, you can always tell them what kind of life coach you are and the kind of clients you’re looking for.
Mark your Social Presence
You might enjoy spending time on social media, you might hate it. But you can’t deny the fact that it’s a great resource to get your first three life coaching clients. You don’t need to be active on every big platform but you do want to make sure to have credible account profiles guided to your website or email list. Until you have an email list, your existing visitors on social media can serve you as your initial audience. Some easier ways to engage with your audience:
- Share content in Facebook groups
- Dust off that Twitter account
- Be more active on LinkedIn
- Answer questions on Quora
Collaborate with Other Professionals
We often think that the term relationship in business always refers to client and source. However, it is extended to competitors, partners, or anyone who can drive your business to greater heights and get you your first three life coaching clients. A partnership in the life coaching business gives you the opportunity to tap into the list of hard-earned trust of clients. While your circle of personal connections is a fantastic way to get clients, utilizing your personal network is an incredible source tool for securing long-term clients. Additionally, you can conduct a workshop or event with other professionals to gain access to a new group of potential clients.
You may find other entrepreneurs like you who would be ready to help you build your coaching business, especially if the arrangement is mutually beneficial.
Bonus Tip
Nobody even knows who you’re, you barely have any clients and there’s no business without clients, right?
Wrong! You don’t always need thousands of customers to launch your business. Starting and managing a life coaching business is certainly hard work. Get extraordinary clients and handle all their errands with the help of an extraordinary tool, Picktime. Picktime is a free web-based coaching scheduling software. From life coaching to medical to entertainment Picktime can handle every business needs. Let’s discover some of the prime features of Picktime:
- Easy booking & cancellations
- Separate booking page
- 24/7 email support
- Advance payments & invoices
- Secured database
- Time zone conversion
- Automatic SMS & email reminders
Sign up for free today, spread the word, and get your first three life coaching clients.
Well to become an expert in the life coaching business, get out there and start offering to coach people. So start today, pitch your services to friends and colleagues, create call-to-action content, and whatever you do, always be consistent. With that being said you have so much to cover, so take a swig of coffee and let’s get started.