The success of a trade show display is determined by the knowledge of consumers. If a company is not known to its customers, it will not succeed. Customers won’t be drawn to your company. They will prefer businesses that are well-known, noticeable and easily accessible to their customers. Go out and make your company known! What can you do to do this? Traditional advertising and promotions remain key elements to the success of any company. There are a variety of ways to promote and market your business. Participation at trade shows is just one method that is an efficient way to promote your company.
Trade shows Displays for business or other opportunities for exhibiting present numerous opportunities to showcase businesses, your brand and even your services and products. They’re also a great opportunity to connect and interact directly with your current and prospective customers. Trade shows are attended by people who have an interest in the goods and services that are on display. Why would they not attend the event? Take advantage of this opportunity to earn important sales leads by efficiently marketing at trade events
Attention.
Draw attention to your booth with banners and banner stands giveaways, contests, giveaways prizes, literature and interactive elements, such as touch screens that collect data from customers, showcase the product, or even conduct surveys. Pick a theme that is unique for your booth, and create a booth that is interesting, enjoyable and exciting. The most important marketing and sales messages, attractive signs, interesting literature, captivating giveaways, and exciting elements will bring in a greater amount of booth traffic.
Research.
While it is crucial to prepare your booth at a trade show, it’s equally crucial to conduct some research before trade shows take place. Find out the right trade shows for your company’s marketing and sales goals. Be sure to review the specifics of each show, including the number of companies that exhibit, the average number of people who attend (potential customers) and demographics of attendees by job type and the list goes on. If you can, speak with companies that have participated in previous years and solicit their opinions and feedback on the show. Participating in trade shows can be expensive. It is important to study all the details and figure out which trade shows are likely to yield the most return on investment.
Registration.
Once you’ve determined which trade show display you want to take part in, sign up as soon as you can. The majority of trade show organizers permit easy registration online. Many offer discounts on advanced registrations that can save your company hundreds or in some cases hundreds of thousands.
Objectives.
Create goals for yourself and your booth personnel. Write down your goals in order of importance. Discussions with staff members should reveal ways to achieve those goals and assist everyone in focusing on the most crucial ones. Examples of goals might include: obtaining an “X” number of sales leads through a lead qualifying survey and arranging an “X” number of sales demonstrations, or collecting information on brands of competitors.
Publicity.
Make sure to announce your presence at the trade show booth fair by the mailer to attendees who have confirmed their attendance (or an appropriate list of attendees drawn from the confirmed attendee’s list) Also, announce the event on your website, via emails, in newsletters or on your blog via social media platforms as well as in the signatures of your emails. If you’re planning to host any kind of contest or prize draw to draw additional people for your exhibit, make sure to announce it. Make sure everyone knows the location where your booth will be so they can find your booth quickly.
Contests.
A prize drawing or contest is an excellent method to draw visitors to your stand. If you are advertising your presence during the show you can ask visitors to stop by your trade show booth to fill out a lead qualification survey, and then be entered into the prize drawing or contest. Pick a prize that is relevant to your company, products or services; or a prize that is of wide appeal to your existing and future customers. For instance, if you offer surveys or survey services, your prize might be a device for administering surveys, such as an iPad or a tablet computer for conducting mobile surveys or it might be a copy of the survey software so that the winner is able to design and conduct your own survey. This is an excellent method to attract new customers. Contact all contacts promptly after the trade show.
Preparation.
Make sure you take plenty of materials to the trade show display so that you don’t run out of essential brochures, literature as well as business cards and giveaways. Do your research to determine the number of people attending. Calculate the percentage of people who will visit your booth. Then, bring the appropriate amount of material. It is likely that not everyone will come to your booth. Also, you must inspire everyone who will represent your business in your exhibit. Be sure they’re knowledgeable about your business, the latest and upcoming products and services, current market trends and competition, so that they are able to engage in an informed conversation with potential customers. Encourage them to engage and interact with the attendees, collect contacts with leads via the questionnaire and visit the booths of competitors.